Average Order Value
The average amount spent each time a customer places an order.
Average Order Value (AOV) is a metric that measures the average total of every order placed with a business over a defined period. It’s calculated by dividing total revenue by the number of orders.
For example, if a company has $1,000 in sales from 50 orders, the AOV would be $20.
Related terms
Ad Revenue
Income generated from advertisements placed on websites, apps, or media channels.
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A
AVIF
AVIF (AV1 Image File Format) is a modern image format designed for superior compression and quality.
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A
Account Plan
A subscription plan that includes features for individual users and teams to manage their Webflow projects.
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A
Affiliate Marketing
A type of performance-based marketing where a business rewards affiliates for each customer brought by the affiliate’s marketing efforts.
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A
A/B Testing
A method of comparing two versions of a webpage or app against each other to determine which one performs better.
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A
TikTok Explore
A feature on TikTok that allows users to discover trending content and accounts.
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T
TikTok Distribution
The process of sharing and promoting content on TikTok to increase visibility and engagement.
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T
Google Ads
Online advertising platform by Google that allows businesses to display ads on Google search results and partner websites.
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G
Facebook Ads
Advertising platform within Facebook that allows businesses to target specific audiences with tailored ads.
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F
Snapchat Ads
Paid advertisements that appear within the Snapchat app, targeting users based on their behavior and interests.
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S
Banners
Graphic advertisements displayed on websites, typically in the form of rectangular images.
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B
Ad Revenue
Income generated from advertisements placed on websites, apps, or media channels.
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A
Social Media
Online platforms where users create and share content or participate in social networking.
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S
Branding
The process of creating a unique identity and image for a business or product in the consumer’s mind.
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B
Blogger Outreach
Blogger Outreach is a digital marketing strategy where businesses collaborate with bloggers to promote their products or services.
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B
Niche Edit
Niche Edit is a link-building technique where existing content is updated to include a new backlink to your website.
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N
WebP
WebP is an image format developed by Google that provides superior compression for web images.
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W
AVIF
AVIF (AV1 Image File Format) is a modern image format designed for superior compression and quality.
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A
Rich Text
A flexible content block for adding formatted text, images, and links.
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R
Component Slots
Placeholders in components where other elements can be inserted.
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C
Element Settings
Options for configuring the properties and behaviors of elements.
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E
Global Swatches
A feature that allows you to manage and update colors consistently across your entire project.
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G
Account Plan
A subscription plan that includes features for individual users and teams to manage their Webflow projects.
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A
Site Plan
A subscription plan that includes hosting and custom domain options for Webflow sites.
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S
Client-first
A development methodology focused on creating user-friendly, client-maintainable websites.
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C
Webflow Workshop
Live webinars and workshops hosted by Webflow to teach various aspects of the platform.
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W
Webflow Community
A supportive network of Webflow users who share knowledge and resources.
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W
IX2 (Interactions 2.0)
Advanced animation and interaction capabilities in Webflow.
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I
Webflow Designer
The tool used to visually design and develop Webflow websites.
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W
Webflow Dashboard
The central hub for managing your Webflow projects and account settings.
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W
Webflow Experts
Certified professionals who specialize in Webflow design and development.
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W
Backup and Versioning
Features that allow you to save and restore previous versions of your site.
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B
Team Plans
Subscription plans designed for teams to collaborate on Webflow projects.
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T
Lottie Animation
A lightweight, scalable animation format supported by Webflow.
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L
Webflow University
An educational platform with tutorials and courses on using Webflow.
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U
CMS Template Pages
Pages that dynamically display content from CMS Collections.
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C
