Glossary

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A/B Testing

A method of comparing two versions of a webpage or app against each other to determine which one performs better.
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AJAX

A technique for creating fast, dynamic web pages.
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API

A set of rules that allows different software entities to communicate with each other.
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AVIF

AVIF (AV1 Image File Format) is a modern image format designed for superior compression and quality.
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Accessibility

The practice of making websites usable by people of all abilities and disabilities.
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Account Plan

A subscription plan that includes features for individual users and teams to manage their Webflow projects.
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Active Duty and Veterans in Apprenticeships

Active-duty military personnel and veterans have unique opportunities to engage in apprenticeships, which provide structured pathways to develop valuable workplace skills and transition to civilian careers. Apprenticeships also leverage GI Bill benefits, offering housing allowances, stipends, and educational support. Veterans with disabilities may access custom programs through the Veterans Readiness and Employment (VR&E) Program.
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Ad Revenue

Income generated from advertisements placed on websites, apps, or media channels.
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Adult training programs

Adult training programs are structured educational initiatives designed to provide individuals who are further along in their careers with opportunities to enhance their skills, acquire new competencies, and pursue career advancement or transitions. These programs are specifically tailored to meet the needs of adults who may be seeking to upskill, reskill, or make a career switch.
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Affiliate Marketing

A type of performance-based marketing where a business rewards affiliates for each customer brought by the affiliate’s marketing efforts.
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Agile

A methodology for managing projects that involve constant collaboration and working in iterations.
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Alt Text

Text in HTML code that describes the content of images.
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Alumni

The former apprentices who have completed a program. Apprenticeship alumni can provide valuable support and advice to current and future apprentices.
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American Apprenticeship Initiative

The American Apprenticeship Initiative (AAI) is a strategic and comprehensive effort aimed at expanding and enhancing apprenticeship opportunities across various industries and sectors within the United States.
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Analytics

The discovery and communication of meaningful patterns in data.
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Application

The process of applying for an apprenticeship program. Apprenticeship applications typically require information about the applicant's education, experience, and skills.
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Apprenticeable occupations

Apprenticeable occupations refer to specific job roles or professions that are well-suited for structured apprenticeship training programs.
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Apprenticeship

A training program that combines on-the-job learning with classroom instruction. Apprenticeships typically last for several years and lead to a nationally recognized credential.
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Apprenticeship Management Software

Apprenticeship management software is a specialized digital tool or platform designed to streamline and enhance the administration, coordination, tracking, and monitoring of apprenticeship programs.
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Apprenticeship Tracking

Apprenticeship tracking refers to the systematic process of monitoring and recording the progress, performance, and milestones achieved by apprentices throughout their participation in an apprenticeship program. This involves the collection and analysis of data related to various aspects of the apprenticeship journey, including training hours, skills development, assessments, mentorship interactions, and program completion status.
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Apprenticeship audit

An apprenticeship audit is a systematic and comprehensive review process conducted to assess the effectiveness, quality, and compliance of an apprenticeship program. The audit may be conducted by the DoL, a state organization, or a program stakeholder.
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Apprenticeship completion

Apprenticeship completion refers to the successful fulfillment of all requirements and milestones outlined in an apprenticeship program, resulting in the attainment of recognized credentials and the transition to becoming a skilled and proficient worker in a specific trade or occupation.
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Apprenticeship coordinator

A person who is responsible for recruiting, selecting, and placing apprentices.
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Apprenticeship dismissal

Apprenticeship dismissal refers to the termination or removal of an apprentice from an apprenticeship program before the completion of the designated training period. This decision may be made due to various reasons, including poor performance, violation of program rules or codes of conduct, inadequate attendance, or failure to meet program requirements.
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Apprenticeship suspension

Apprenticeship suspension refers to a temporary interruption or pause in an apprentice's participation in an apprenticeship program. This suspension can occur for various reasons, such as personal circumstances, health issues, changes in employment, or other unforeseen situations.
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Assessments

The systematic processes used to evaluate and measure an apprentice's knowledge, skills, and competencies in relation to the learning objectives and performance standards of the apprenticeship program. These evaluations are designed to gauge an apprentice's progress, identify strengths and areas for improvement, and ensure that they are meeting the requirements of their chosen trade or occupation.
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Assets Panel

A panel where you can manage all your site’s images and files.
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Association

An association refers to an organized group or professional body that plays a significant role in supporting, promoting, and advancing the interests of a specific industry, trade, or profession. Associations related to apprenticeships often collaborate with employers, educational institutions, government entities, and other stakeholders to develop and maintain high standards for training, skill development, and workforce excellence.
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Average Order Value

The average amount spent each time a customer places an order.
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B2B

Transactions conducted between businesses.
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B2C

Transactions conducted between a business and individual consumers.
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Back-End Development

Server-side development of web applications.
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Backup and Versioning

Features that allow you to save and restore previous versions of your site.
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Bandwidth

The amount of data that can be transferred over a network in a given amount of time.
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Banners

Graphic advertisements displayed on websites, typically in the form of rectangular images.
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Benefits

The benefits that an apprentice may receive, such as health insurance, paid vacation, and retirement benefits. Apprenticeship benefits vary from employer to employer.
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Blogger Outreach

Blogger Outreach is a digital marketing strategy where businesses collaborate with bloggers to promote their products or services.
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Bootcamps

Intensive and focused training programs designed to rapidly develop specific skills and competencies required for a particular trade, industry, or occupation. These programs typically offer accelerated learning experiences that combine theoretical knowledge with hands-on practical training.
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Bootstrap

A front-end framework for responsive web design.
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Braided funding

Braided funding involves coordinating funds from various stakeholders, such as government agencies, industry associations, employers, philanthropic organizations, and educational institutions. Braided funding promotes collaboration and maximizes the impact of available resources, ultimately contributing to the successful implementation and expansion of high-quality apprenticeship opportunities.
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Branding

The process of creating a unique identity and image for a business or product in the consumer’s mind.
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Breadcrumb Navigation

A secondary navigation system that shows a user’s location in a website or web application.
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Breakpoints

Settings that control how your site looks on different screen sizes.
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CMS

Software for managing website content without coding.
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CMS Collections

Structured content types that can be used dynamically across your site.
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CMS Fields

Customizable fields that define the structure of a CMS Collection.
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CMS Template Pages

Pages that dynamically display content from CMS Collections.
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CSS

A style sheet language for describing the presentation of a document written in HTML.
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Cache

A storage layer that speeds up data retrieval.‍
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Capstone project

A major project that is completed by a student at the end of their studies. Capstone projects are often used to demonstrate the student's skills and knowledge in a particular field.
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Career Advancement

Career advancement encompasses the development of skills, knowledge, and experience that enable an apprentice to move from entry-level positions to more advanced roles with greater responsibilities and opportunities.
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Career Mobility

Career mobility refers to the ability of individuals to progress and advance within their chosen profession, trade, or industry by moving from one position or level to another.
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Career Pathways

Career pathways outline the progression from entry-level positions to more advanced and specialized roles. Apprenticeship-based career pathways provide individuals with a clear roadmap for skill development, outlining the sequence of apprenticeship levels, on-the-job training, classroom instruction, certifications, and potential opportunities for advancement.
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Career counseling

The process of helping people make informed decisions about their careers. Career counseling can be done through a variety of professionals, such as career counselors, coaches, and mentors.
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Cart Abandonment

When a potential customer starts a checkout process but does not complete the purchase.
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Case management support tracking

Case management, also known as Activity Tracking, is a feature within apprenticeship management systems that allows administrators, managers, sponsors, and HR personnel to maintain private and detailed records related to an apprentice's progress, interactions, and performance. This feature enables authorized users to document important events, conversations, assessments, and any other relevant information in a secure and confidential manner. Typically, the apprentice is not able to view these notes.
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Chargeback

A demand by a credit card provider for a retailer to make good the loss on a fraudulent or disputed transaction.
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Client-first

A development methodology focused on creating user-friendly, client-maintainable websites.
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Commitment Statement

An agreement between the apprentice, the employer and the training provider covering: the planned content and schedule for training; what is expected and offered by each party; and how to resolve queries and complaints.
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Competency evaluations

The process of evaluating apprentices throughout their program. Apprenticeship evaluation typically includes feedback from the apprentice's mentor, supervisor, and other stakeholders.
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Completion Certificate

A document that is awarded to an apprentice who has successfully completed an apprenticeship program. The apprenticeship completion certificate is a valuable credential that can be used to demonstrate the apprentice's skills and knowledge.
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Component Slots

Placeholders in components where other elements can be inserted.
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Continuing education

Education that is undertaken after a person has completed their formal education. Continuing education can be used to update skills, learn new skills, or advance one's career.
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Contract

A written agreement between an apprentice and their employer. The apprenticeship contract outlines the terms of the apprenticeship, such as the length of the apprenticeship, the wages that the apprentice will earn, and the training that the apprentice will receive.
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Conversion Rate

The percentage of visitors to a website that completes a desired goal (a conversion) out of the total number of visitors.
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Cooperative education

A program that combines classroom instruction with alternating periods of paid employment. Cooperative education programs typically last for two or four years and lead to a degree.
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Credential transparency

Credential transparency refers to the clarity, accessibility, and comprehensibility of information related to educational achievements, qualifications, certifications, and credentials earned by individuals.
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Cross-Selling

The practice of selling an additional product or service to an existing customer.
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Custom Code

The ability to add custom HTML, CSS, and JavaScript to your site.
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Customer Lifetime Value

The total worth of a customer to a business over the entirety of their relationship.
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DNS

The system that translates domain names into IP addresses.
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DOM

A programming interface for web documents.
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Database

A database is an organized collection of data that can be easily accessed, managed, and updated. It is used to store information in a structured way, allowing for efficient retrieval and manipulation of data.
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Digital Wallet

A system that securely stores users’ payment information and passwords for numerous payment methods and websites.
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Diversity, Equity, Inclusion, and Accessibility

DEIA efforts focus on creating an apprenticeship ecosystem that welcomes individuals from diverse racial, ethnic, gender, socioeconomic, and ability backgrounds. This involves removing barriers to entry, addressing systemic inequalities, providing culturally responsive training, and ensuring that apprenticeship programs are accessible to everyone.
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DoL (Department of Labor)

The Department of Labor (DOL) is responsible for overseeing the Registered Apprenticeship system in the United States. The DOL's Office of Apprenticeship (OA) provides a number of resources and services to help employers and individuals get started with apprenticeship.
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Domain Name

The address where users can access a website, such as www.example.com.
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Dropshipping

A retail fulfillment method where a store doesn’t keep the products it sells in stock.
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Dynamic Content

Content that updates automatically based on your CMS Collections.
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E-commerce

The buying and selling of goods or services using the internet.
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Editor

A simplified interface for clients to manage site content.
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Education Provider

An education provider is an institution, organization, or entity that offers formal educational programs, training, and instruction to individuals seeking to acquire knowledge, skills, and qualifications in a specific field or discipline. These providers can include vocational schools, community colleges, technical institutes, universities, and other training centers.
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Element Settings

Options for configuring the properties and behaviors of elements.
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Employer

An employer is a company or organization that hires apprentices.
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Encryption

The process of converting information or data into a code to prevent unauthorized access.
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End Point Assessment (EPA)

The final assessment that apprentices must take in order to complete their apprenticeship.
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End Point Assessment Organization (EPA / EPAO)

Typically an independent assessor that administers the End Point Assessment.
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Engagement Rate

A metric that measures the level of interaction that content receives from an audience.
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Equal Employment Opportunity

Equal employment opportunity (EEO) refers to the principle and practice of providing fair and unbiased treatment to all individuals, regardless of their race, color, religion, sex, national origin, age, disability, or other protected characteristics.
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Externship

A temporary position that provides students or recent graduates with the opportunity to gain work experience in a particular field. Externships are similar to internships, but they are typically unpaid.
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Facebook Ads

Advertising platform within Facebook that allows businesses to target specific audiences with tailored ads.
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Fellowship

A program that provides financial support and other resources to a student or recent graduate in exchange for their work on a research project or for their service to a community organization.
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Flexbox

A layout model that allows you to design flexible and responsive layouts.
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Form Block

A component for creating and managing forms on your site.
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Front-End Development

Client-side development focused on what users see and interact with.
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Fulfillment

The process of receiving, packaging, and shipping orders for goods.
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Full-Stack Developer

A developer proficient in both front-end and back-end development.
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Functional Skills

The essential literacy and numeracy skills that apprentices need to succeed in their chosen field (reading, writing, comprehension, computer skills, among others).
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Gateway

A network node that connects two different networks and allows data to flow between them.
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Git

A version control system for tracking changes in source code.
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