Glossary
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
R
S
T
U
V
W
X
Y
Z
A/B Testing
A method of comparing two versions of a webpage or app against each other to determine which one performs better.
Read full description
A
API
A set of rules that allows different software entities to communicate with each other.
Read full description
A
AVIF
AVIF (AV1 Image File Format) is a modern image format designed for superior compression and quality.
Read full description
A
Accessibility
The practice of making websites usable by people of all abilities and disabilities.
Read full description
A
Account Plan
A subscription plan that includes features for individual users and teams to manage their Webflow projects.
Read full description
A
Active Duty and Veterans in Apprenticeships
Active-duty military personnel and veterans have unique opportunities to engage in apprenticeships, which provide structured pathways to develop valuable workplace skills and transition to civilian careers. Apprenticeships also leverage GI Bill benefits, offering housing allowances, stipends, and educational support. Veterans with disabilities may access custom programs through the Veterans Readiness and Employment (VR&E) Program.
Read full description
A
Ad Revenue
Income generated from advertisements placed on websites, apps, or media channels.
Read full description
A
Adult training programs
Adult training programs are structured educational initiatives designed to provide individuals who are further along in their careers with opportunities to enhance their skills, acquire new competencies, and pursue career advancement or transitions. These programs are specifically tailored to meet the needs of adults who may be seeking to upskill, reskill, or make a career switch.
Read full description
A
Affiliate Marketing
A type of performance-based marketing where a business rewards affiliates for each customer brought by the affiliate’s marketing efforts.
Read full description
A
Agile
A methodology for managing projects that involve constant collaboration and working in iterations.
Read full description
A
Alumni
The former apprentices who have completed a program. Apprenticeship alumni can provide valuable support and advice to current and future apprentices.
Read full description
A
American Apprenticeship Initiative
The American Apprenticeship Initiative (AAI) is a strategic and comprehensive effort aimed at expanding and enhancing apprenticeship opportunities across various industries and sectors within the United States.
Read full description
A
Application
The process of applying for an apprenticeship program. Apprenticeship applications typically require information about the applicant's education, experience, and skills.
Read full description
A
Apprenticeable occupations
Apprenticeable occupations refer to specific job roles or professions that are well-suited for structured apprenticeship training programs.
Read full description
A
Apprenticeship
A training program that combines on-the-job learning with classroom instruction. Apprenticeships typically last for several years and lead to a nationally recognized credential.
Read full description
A
Apprenticeship Management Software
Apprenticeship management software is a specialized digital tool or platform designed to streamline and enhance the administration, coordination, tracking, and monitoring of apprenticeship programs.
Read full description
A
Apprenticeship Tracking
Apprenticeship tracking refers to the systematic process of monitoring and recording the progress, performance, and milestones achieved by apprentices throughout their participation in an apprenticeship program. This involves the collection and analysis of data related to various aspects of the apprenticeship journey, including training hours, skills development, assessments, mentorship interactions, and program completion status.
Read full description
A
Apprenticeship audit
An apprenticeship audit is a systematic and comprehensive review process conducted to assess the effectiveness, quality, and compliance of an apprenticeship program. The audit may be conducted by the DoL, a state organization, or a program stakeholder.
Read full description
A
Apprenticeship completion
Apprenticeship completion refers to the successful fulfillment of all requirements and milestones outlined in an apprenticeship program, resulting in the attainment of recognized credentials and the transition to becoming a skilled and proficient worker in a specific trade or occupation.
Read full description
A
Apprenticeship coordinator
A person who is responsible for recruiting, selecting, and placing apprentices.
Read full description
A
Apprenticeship dismissal
Apprenticeship dismissal refers to the termination or removal of an apprentice from an apprenticeship program before the completion of the designated training period. This decision may be made due to various reasons, including poor performance, violation of program rules or codes of conduct, inadequate attendance, or failure to meet program requirements.
Read full description
A
Apprenticeship suspension
Apprenticeship suspension refers to a temporary interruption or pause in an apprentice's participation in an apprenticeship program. This suspension can occur for various reasons, such as personal circumstances, health issues, changes in employment, or other unforeseen situations.
Read full description
A
Assessments
The systematic processes used to evaluate and measure an apprentice's knowledge, skills, and competencies in relation to the learning objectives and performance standards of the apprenticeship program. These evaluations are designed to gauge an apprentice's progress, identify strengths and areas for improvement, and ensure that they are meeting the requirements of their chosen trade or occupation.
Read full description
A
Association
An association refers to an organized group or professional body that plays a significant role in supporting, promoting, and advancing the interests of a specific industry, trade, or profession. Associations related to apprenticeships often collaborate with employers, educational institutions, government entities, and other stakeholders to develop and maintain high standards for training, skill development, and workforce excellence.
Read full description
A
Average Order Value
The average amount spent each time a customer places an order.
Read full description
A
Backup and Versioning
Features that allow you to save and restore previous versions of your site.
Read full description
B
Bandwidth
The amount of data that can be transferred over a network in a given amount of time.
Read full description
B
Banners
Graphic advertisements displayed on websites, typically in the form of rectangular images.
Read full description
B
Benefits
The benefits that an apprentice may receive, such as health insurance, paid vacation, and retirement benefits. Apprenticeship benefits vary from employer to employer.
Read full description
B
Blogger Outreach
Blogger Outreach is a digital marketing strategy where businesses collaborate with bloggers to promote their products or services.
Read full description
B
Bootcamps
Intensive and focused training programs designed to rapidly develop specific skills and competencies required for a particular trade, industry, or occupation. These programs typically offer accelerated learning experiences that combine theoretical knowledge with hands-on practical training.
Read full description
B
Braided funding
Braided funding involves coordinating funds from various stakeholders, such as government agencies, industry associations, employers, philanthropic organizations, and educational institutions. Braided funding promotes collaboration and maximizes the impact of available resources, ultimately contributing to the successful implementation and expansion of high-quality apprenticeship opportunities.
Read full description
B
Branding
The process of creating a unique identity and image for a business or product in the consumer’s mind.
Read full description
B
Breadcrumb Navigation
A secondary navigation system that shows a user’s location in a website or web application.
Read full description
B
Breakpoints
Settings that control how your site looks on different screen sizes.
Read full description
B
CMS Collections
Structured content types that can be used dynamically across your site.
Read full description
C
CMS Template Pages
Pages that dynamically display content from CMS Collections.
Read full description
C
CSS
A style sheet language for describing the presentation of a document written in HTML.
Read full description
C
Capstone project
A major project that is completed by a student at the end of their studies. Capstone projects are often used to demonstrate the student's skills and knowledge in a particular field.
Read full description
C
Career Advancement
Career advancement encompasses the development of skills, knowledge, and experience that enable an apprentice to move from entry-level positions to more advanced roles with greater responsibilities and opportunities.
Read full description
C
Career Mobility
Career mobility refers to the ability of individuals to progress and advance within their chosen profession, trade, or industry by moving from one position or level to another.
Read full description
C
Career Pathways
Career pathways outline the progression from entry-level positions to more advanced and specialized roles. Apprenticeship-based career pathways provide individuals with a clear roadmap for skill development, outlining the sequence of apprenticeship levels, on-the-job training, classroom instruction, certifications, and potential opportunities for advancement.
Read full description
C
Career counseling
The process of helping people make informed decisions about their careers. Career counseling can be done through a variety of professionals, such as career counselors, coaches, and mentors.
Read full description
C
Cart Abandonment
When a potential customer starts a checkout process but does not complete the purchase.
Read full description
C
Case management support tracking
Case management, also known as Activity Tracking, is a feature within apprenticeship management systems that allows administrators, managers, sponsors, and HR personnel to maintain private and detailed records related to an apprentice's progress, interactions, and performance. This feature enables authorized users to document important events, conversations, assessments, and any other relevant information in a secure and confidential manner. Typically, the apprentice is not able to view these notes.
Read full description
C
Chargeback
A demand by a credit card provider for a retailer to make good the loss on a fraudulent or disputed transaction.
Read full description
C
Client-first
A development methodology focused on creating user-friendly, client-maintainable websites.
Read full description
C
Commitment Statement
An agreement between the apprentice, the employer and the training provider covering: the planned content and schedule for training; what is expected and offered by each party; and how to resolve queries and complaints.
Read full description
C
Competency evaluations
The process of evaluating apprentices throughout their program. Apprenticeship evaluation typically includes feedback from the apprentice's mentor, supervisor, and other stakeholders.
Read full description
C
Completion Certificate
A document that is awarded to an apprentice who has successfully completed an apprenticeship program. The apprenticeship completion certificate is a valuable credential that can be used to demonstrate the apprentice's skills and knowledge.
Read full description
C
Component Slots
Placeholders in components where other elements can be inserted.
Read full description
C
Continuing education
Education that is undertaken after a person has completed their formal education. Continuing education can be used to update skills, learn new skills, or advance one's career.
Read full description
C
Contract
A written agreement between an apprentice and their employer. The apprenticeship contract outlines the terms of the apprenticeship, such as the length of the apprenticeship, the wages that the apprentice will earn, and the training that the apprentice will receive.
Read full description
C
Conversion Rate
The percentage of visitors to a website that completes a desired goal (a conversion) out of the total number of visitors.
Read full description
C
Cooperative education
A program that combines classroom instruction with alternating periods of paid employment. Cooperative education programs typically last for two or four years and lead to a degree.
Read full description
C
Credential transparency
Credential transparency refers to the clarity, accessibility, and comprehensibility of information related to educational achievements, qualifications, certifications, and credentials earned by individuals.
Read full description
C
Cross-Selling
The practice of selling an additional product or service to an existing customer.
Read full description
C
Customer Lifetime Value
The total worth of a customer to a business over the entirety of their relationship.
Read full description
C
Database
A database is an organized collection of data that can be easily accessed, managed, and updated. It is used to store information in a structured way, allowing for efficient retrieval and manipulation of data.
Read full description
D
Digital Wallet
A system that securely stores users’ payment information and passwords for numerous payment methods and websites.
Read full description
D
Diversity, Equity, Inclusion, and Accessibility
DEIA efforts focus on creating an apprenticeship ecosystem that welcomes individuals from diverse racial, ethnic, gender, socioeconomic, and ability backgrounds. This involves removing barriers to entry, addressing systemic inequalities, providing culturally responsive training, and ensuring that apprenticeship programs are accessible to everyone.
Read full description
D
DoL (Department of Labor)
The Department of Labor (DOL) is responsible for overseeing the Registered Apprenticeship system in the United States. The DOL's Office of Apprenticeship (OA) provides a number of resources and services to help employers and individuals get started with apprenticeship.
Read full description
D
Domain Name
The address where users can access a website, such as www.example.com.
Read full description
D
Dropshipping
A retail fulfillment method where a store doesn’t keep the products it sells in stock.
Read full description
D
Dynamic Content
Content that updates automatically based on your CMS Collections.
Read full description
D
Education Provider
An education provider is an institution, organization, or entity that offers formal educational programs, training, and instruction to individuals seeking to acquire knowledge, skills, and qualifications in a specific field or discipline. These providers can include vocational schools, community colleges, technical institutes, universities, and other training centers.
Read full description
E
Element Settings
Options for configuring the properties and behaviors of elements.
Read full description
E
Encryption
The process of converting information or data into a code to prevent unauthorized access.
Read full description
E
End Point Assessment (EPA)
The final assessment that apprentices must take in order to complete their apprenticeship.
Read full description
E
End Point Assessment Organization (EPA / EPAO)
Typically an independent assessor that administers the End Point Assessment.
Read full description
E
Engagement Rate
A metric that measures the level of interaction that content receives from an audience.
Read full description
E
Equal Employment Opportunity
Equal employment opportunity (EEO) refers to the principle and practice of providing fair and unbiased treatment to all individuals, regardless of their race, color, religion, sex, national origin, age, disability, or other protected characteristics.
Read full description
E
Externship
A temporary position that provides students or recent graduates with the opportunity to gain work experience in a particular field. Externships are similar to internships, but they are typically unpaid.
Read full description
E
Facebook Ads
Advertising platform within Facebook that allows businesses to target specific audiences with tailored ads.
Read full description
F
Fellowship
A program that provides financial support and other resources to a student or recent graduate in exchange for their work on a research project or for their service to a community organization.
Read full description
F
Flexbox
A layout model that allows you to design flexible and responsive layouts.
Read full description
F
Front-End Development
Client-side development focused on what users see and interact with.
Read full description
F
Fulfillment
The process of receiving, packaging, and shipping orders for goods.
Read full description
F
Full-Stack Developer
A developer proficient in both front-end and back-end development.
Read full description
F
Functional Skills
The essential literacy and numeracy skills that apprentices need to succeed in their chosen field (reading, writing, comprehension, computer skills, among others).
Read full description
F
Gateway
A network node that connects two different networks and allows data to flow between them.
Read full description
G