Engagement Rate
A metric that measures the level of interaction that content receives from an audience.
Engagement Rate is a metric used to measure the level of interaction that content (such as social media posts, blog articles, or advertisements) receives from its audience. It is calculated by dividing the total number of engagements (likes, comments, shares) by the total number of followers or views, then multiplying by 100 to get a percentage.
For example, a high engagement rate on a Facebook post indicates that the content resonates well with the audience.
Related terms
Element Settings
Options for configuring the properties and behaviors of elements.
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E
Encryption
The process of converting information or data into a code to prevent unauthorized access.
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E
Externship
A temporary position that provides students or recent graduates with the opportunity to gain work experience in a particular field. Externships are similar to internships, but they are typically unpaid.
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E
Equal Employment Opportunity
Equal employment opportunity (EEO) refers to the principle and practice of providing fair and unbiased treatment to all individuals, regardless of their race, color, religion, sex, national origin, age, disability, or other protected characteristics.
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E
End Point Assessment Organization (EPA / EPAO)
Typically an independent assessor that administers the End Point Assessment.
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E
TikTok Explore
A feature on TikTok that allows users to discover trending content and accounts.
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T
TikTok Distribution
The process of sharing and promoting content on TikTok to increase visibility and engagement.
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T
Google Ads
Online advertising platform by Google that allows businesses to display ads on Google search results and partner websites.
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G
Facebook Ads
Advertising platform within Facebook that allows businesses to target specific audiences with tailored ads.
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F
Snapchat Ads
Paid advertisements that appear within the Snapchat app, targeting users based on their behavior and interests.
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S
Banners
Graphic advertisements displayed on websites, typically in the form of rectangular images.
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B
Ad Revenue
Income generated from advertisements placed on websites, apps, or media channels.
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A
Social Media
Online platforms where users create and share content or participate in social networking.
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S
Branding
The process of creating a unique identity and image for a business or product in the consumer’s mind.
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B
Blogger Outreach
Blogger Outreach is a digital marketing strategy where businesses collaborate with bloggers to promote their products or services.
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B
Niche Edit
Niche Edit is a link-building technique where existing content is updated to include a new backlink to your website.
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N
WebP
WebP is an image format developed by Google that provides superior compression for web images.
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W
AVIF
AVIF (AV1 Image File Format) is a modern image format designed for superior compression and quality.
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A
Rich Text
A flexible content block for adding formatted text, images, and links.
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R
Component Slots
Placeholders in components where other elements can be inserted.
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C
Element Settings
Options for configuring the properties and behaviors of elements.
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E
Global Swatches
A feature that allows you to manage and update colors consistently across your entire project.
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G
Account Plan
A subscription plan that includes features for individual users and teams to manage their Webflow projects.
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A
Site Plan
A subscription plan that includes hosting and custom domain options for Webflow sites.
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S
Client-first
A development methodology focused on creating user-friendly, client-maintainable websites.
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C
Webflow Workshop
Live webinars and workshops hosted by Webflow to teach various aspects of the platform.
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W
Webflow Community
A supportive network of Webflow users who share knowledge and resources.
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W
IX2 (Interactions 2.0)
Advanced animation and interaction capabilities in Webflow.
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I
Webflow Designer
The tool used to visually design and develop Webflow websites.
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Webflow Dashboard
The central hub for managing your Webflow projects and account settings.
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W
Webflow Experts
Certified professionals who specialize in Webflow design and development.
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W
Backup and Versioning
Features that allow you to save and restore previous versions of your site.
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B
Team Plans
Subscription plans designed for teams to collaborate on Webflow projects.
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T
Lottie Animation
A lightweight, scalable animation format supported by Webflow.
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L
Webflow University
An educational platform with tutorials and courses on using Webflow.
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U
CMS Template Pages
Pages that dynamically display content from CMS Collections.
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C
