Refund
The return of money to a customer for a returned product or canceled service.
Refund is the process of returning money to a customer when they return a product or cancel a service.
For example, if a customer returns a pair of shoes purchased online, the retailer will issue a refund to the customer’s credit card.
Related terms
Rich Text
A flexible content block for adding formatted text, images, and links.
Read full description
R
Responsive Images
Images that automatically adjust to fit different screen sizes.
Read full description
R
Retention Rate
The percentage of customers who continue to use a product over a given period of time.
Read full description
R
Remarketing
The process of targeting ads to users who have previously interacted with a website or advertisement.
Read full description
R
Recurring Billing
A payment model where a customer authorizes a merchant to automatically charge them on a regular basis.
Read full description
R
Responsive Design
An approach to web design that makes web pages render well on various devices and window sizes.
Read full description
R
Video Testimonials
Video testimonials are customer reviews in video format, showcasing authentic feedback and experiences that help build trust and credibility for a brand. They provide a powerful, visual way to engage potential clients.
Read full description
V
Webflow Development Subscription
What is Webflow Development Subscription? Ongoing web design & development services on a monthly basis.
Read full description
W
TikTok Explore
A feature on TikTok that allows users to discover trending content and accounts.
Read full description
T
TikTok Distribution
The process of sharing and promoting content on TikTok to increase visibility and engagement.
Read full description
T
Google Ads
Online advertising platform by Google that allows businesses to display ads on Google search results and partner websites.
Read full description
G
Facebook Ads
Advertising platform within Facebook that allows businesses to target specific audiences with tailored ads.
Read full description
F
Snapchat Ads
Paid advertisements that appear within the Snapchat app, targeting users based on their behavior and interests.
Read full description
S
Banners
Graphic advertisements displayed on websites, typically in the form of rectangular images.
Read full description
B
Ad Revenue
Income generated from advertisements placed on websites, apps, or media channels.
Read full description
A
Social Media
Online platforms where users create and share content or participate in social networking.
Read full description
S
Branding
The process of creating a unique identity and image for a business or product in the consumer’s mind.
Read full description
B
Blogger Outreach
Blogger Outreach is a digital marketing strategy where businesses collaborate with bloggers to promote their products or services.
Read full description
B
Niche Edit
Niche Edit is a link-building technique where existing content is updated to include a new backlink to your website.
Read full description
N
WebP
WebP is an image format developed by Google that provides superior compression for web images.
Read full description
W
AVIF
AVIF (AV1 Image File Format) is a modern image format designed for superior compression and quality.
Read full description
A
Rich Text
A flexible content block for adding formatted text, images, and links.
Read full description
R
Component Slots
Placeholders in components where other elements can be inserted.
Read full description
C
Element Settings
Options for configuring the properties and behaviors of elements.
Read full description
E
Global Swatches
A feature that allows you to manage and update colors consistently across your entire project.
Read full description
G
Account Plan
A subscription plan that includes features for individual users and teams to manage their Webflow projects.
Read full description
A
Site Plan
A subscription plan that includes hosting and custom domain options for Webflow sites.
Read full description
S
Client-first
A development methodology focused on creating user-friendly, client-maintainable websites.
Read full description
C
Webflow Workshop
Live webinars and workshops hosted by Webflow to teach various aspects of the platform.
Read full description
W
Webflow Community
A supportive network of Webflow users who share knowledge and resources.
Read full description
W
IX2 (Interactions 2.0)
Advanced animation and interaction capabilities in Webflow.
Read full description
I
Webflow Designer
The tool used to visually design and develop Webflow websites.
Read full description
W
Webflow Dashboard
The central hub for managing your Webflow projects and account settings.
Read full description
W
Webflow Experts
Certified professionals who specialize in Webflow design and development.
Read full description
W
Backup and Versioning
Features that allow you to save and restore previous versions of your site.
Read full description
B
Team Plans
Subscription plans designed for teams to collaborate on Webflow projects.
Read full description
T
Lottie Animation
A lightweight, scalable animation format supported by Webflow.
Read full description
L
Webflow University
An educational platform with tutorials and courses on using Webflow.
Read full description
U
CMS Template Pages
Pages that dynamically display content from CMS Collections.
Read full description
C
