PPC
An internet advertising model used to drive traffic to websites, where advertisers pay a fee each time one of their ads is clicked.
PPC (Pay-Per-Click) is an online advertising model in which advertisers pay each time a user clicks on one of their ads. PPC is commonly used in search engine advertising, where businesses bid on keywords to have their ads appear in search results.
For example, Google Ads is a popular PPC platform that allows businesses to create ads that appear when users search for specific terms.
Related terms
Product Page
A page on an e-commerce site that provides details about a specific product.
Read full description
P
Product Listing Page
A page on an e-commerce website that displays a list of products.
Read full description
P
Personalization
Tailoring a service or product to accommodate specific individuals.
Read full description
P
Payment Gateway
A service that authorizes credit card payments for online and offline businesses.
Read full description
P
Python
A high-level programming language known for its readability and versatility.
Read full description
P
Plugin
A software component that adds specific features to an existing computer program.
Read full description
P
TikTok Explore
A feature on TikTok that allows users to discover trending content and accounts.
Read full description
T
TikTok Distribution
The process of sharing and promoting content on TikTok to increase visibility and engagement.
Read full description
T
Google Ads
Online advertising platform by Google that allows businesses to display ads on Google search results and partner websites.
Read full description
G
Facebook Ads
Advertising platform within Facebook that allows businesses to target specific audiences with tailored ads.
Read full description
F
Snapchat Ads
Paid advertisements that appear within the Snapchat app, targeting users based on their behavior and interests.
Read full description
S
Banners
Graphic advertisements displayed on websites, typically in the form of rectangular images.
Read full description
B
Ad Revenue
Income generated from advertisements placed on websites, apps, or media channels.
Read full description
A
Social Media
Online platforms where users create and share content or participate in social networking.
Read full description
S
Branding
The process of creating a unique identity and image for a business or product in the consumer’s mind.
Read full description
B
Blogger Outreach
Blogger Outreach is a digital marketing strategy where businesses collaborate with bloggers to promote their products or services.
Read full description
B
Niche Edit
Niche Edit is a link-building technique where existing content is updated to include a new backlink to your website.
Read full description
N
WebP
WebP is an image format developed by Google that provides superior compression for web images.
Read full description
W
AVIF
AVIF (AV1 Image File Format) is a modern image format designed for superior compression and quality.
Read full description
A
Rich Text
A flexible content block for adding formatted text, images, and links.
Read full description
R
Component Slots
Placeholders in components where other elements can be inserted.
Read full description
C
Element Settings
Options for configuring the properties and behaviors of elements.
Read full description
E
Global Swatches
A feature that allows you to manage and update colors consistently across your entire project.
Read full description
G
Account Plan
A subscription plan that includes features for individual users and teams to manage their Webflow projects.
Read full description
A
Site Plan
A subscription plan that includes hosting and custom domain options for Webflow sites.
Read full description
S
Client-first
A development methodology focused on creating user-friendly, client-maintainable websites.
Read full description
C
Webflow Workshop
Live webinars and workshops hosted by Webflow to teach various aspects of the platform.
Read full description
W
Webflow Community
A supportive network of Webflow users who share knowledge and resources.
Read full description
W
IX2 (Interactions 2.0)
Advanced animation and interaction capabilities in Webflow.
Read full description
I
Webflow Designer
The tool used to visually design and develop Webflow websites.
Read full description
W
Webflow Dashboard
The central hub for managing your Webflow projects and account settings.
Read full description
W
Webflow Experts
Certified professionals who specialize in Webflow design and development.
Read full description
W
Backup and Versioning
Features that allow you to save and restore previous versions of your site.
Read full description
B
Team Plans
Subscription plans designed for teams to collaborate on Webflow projects.
Read full description
T
Lottie Animation
A lightweight, scalable animation format supported by Webflow.
Read full description
L
Webflow University
An educational platform with tutorials and courses on using Webflow.
Read full description
U
CMS Template Pages
Pages that dynamically display content from CMS Collections.
Read full description
C
