SEO

The process of optimizing a website to rank higher in search engine results (Google Chrome, BING, Yahoo etc).

SEO (Search Engine Optimization) involves improving the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. This includes optimizing content, improving site architecture, and building backlinks. For example, an e-commerce website might use SEO techniques to appear at the top of Google search results for relevant keywords.